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It’s So French!

Few would disagree that the French, although they have elaborate rules for politeness, are actually rude, especially to those who have the misfortune not to be French. The Paris Ile-de-France tourism office not only acknowledges this but has turned it into a marketing ploy.

Their latest campaign “C’est so Paris” is addressed to the British, who have been visiting France less frequently of late. The website www.cestsoparis.com provides an explanation of some common French gestures so that visitors can decode them and perhaps mimic them as well. Here are a few.

•Bof (pronounced, roughly, BOHFF) — the famous Gallic shrug to deny knowledge or avoid agreement or responsibility. Stick out your lower lip and raise your eyebrows and shoulders at the same time.

•La moue (la MOO) — the classic pout, which conveys discontent or disgust. Start by looking bored, then purse your lips and shake your head slowly. French actress Brigitte Bardot did it well.

•Les boules (lay BOOL) — a gesture of exasperation made with both hands up, fingers curled back toward you as if you are holding two tennis balls. It indicates you are unlucky, upset or just can’t take it anymore. Perhaps useful with cab drivers and waiters.

Others include the camembert (camonBEAR), named after the famous cheese — “a rude way to tell someone to shut their mouth” — and the ras le bol (rah le BOWL), which lets you “show that you’re sick and tired.”

The website, which shows young people demonstrating these gestures, says to use them with care but that mastering them can result in being mistaken for a native. That is, until you start butchering the language.

Then there’s the contest. Take up to three photos of yourself imitating classic French gestures and upload them to the site, where viewers will vote on the best. Winners will be selected by a team of experts and the prize is a luxury weekend for two in Paris. The website also has an events calendar and travel tips. 

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